ABOUT

Meet Our Founder

Why This Is Different

Why Everyday Elevated?

HELLO LOVELY!

Meet Athena

Founder of aeg&Co | Creator of the Momentum Journals | Thoughtful Provocateur of Everyday Elevated

Athena’s journey with journaling began like many others — as a private practice of sorting thoughts and seeking clarity. But in 2007, everything shifted. After discovering The Secret, she had a realization that changed her life: journaling wasn’t just a place to reflect — it could be a tool to rewire your beliefs and redesign your mindset. What began as a personal ritual became a revolutionary method for transformation.

That realization sparked the earliest version of what would become aeg&Co — and eventually, Momentum Journals.

Athena didn’t stop with pen and paper. She went deeper, blending psychological insight with strategic intention, crafting journals designed not for passive reflection, but for actionable growth. Then came the breakthrough: technology met visionary purpose.

With the integration of ChatGPT and guidance from The Secret AI Society, Athena created the Journal with Purpose process — a structured, AI-personalized journaling system that responds to where you are and helps you move forward with clarity. Every page is designed to adapt, guide, and transform.

Today, aeg&Co is more than a brand — it’s a movement. Through digital tools and soul-led strategies, Athena helps women in transition reconnect with their voice, redefine success, and move with momentum into their next chapter.

What's Different?

Clarity |Momentum|Your Next Chapter Starts Here

Proprietary "Journal with Purpose" Process: Each journal employs a unique methodology that combines structured, purpose-driven content with GPT-powered prompts, ensuring every journaling session is both insightful and tailored to the user's specific life context.

AI-Driven Personalization: The integration of GPT technology enables dynamic customization of content, providing users with interactive, intelligent prompts that adapt based on their responses. This makes the journey towards personal growth not just guided, but highly personalized and responsive.

Continuity and Intelligent Adaptation: For subscribers of The Daily Momentum , the monthly themes are enhanced with AI insights that learn and evolve with the user, ensuring that the guidance provided grows more aligned and effective over time.

Journal with Purpose

Elevate | Enable | Evolve

The Journal with Purpose method is designed to go beyond self-reflection—it’s a framework for elevating your thinking, empowering your choices, and evolving into the person you are meant to be. Each time you write, you are actively designing a new chapter of your life with greater clarity, confidence, and intention.

By using Momentum Journals, you are choosing to rise—to refine your mindset, unlock deeper potential, and take aligned action toward your biggest aspirations.

Traditional journaling captures thoughts, but Momentum Journals guide you toward intentional transformation. Through structured prompts and reflective exercises, you’ll learn to:

  • Align your mindset with your goals – Clarify what success means to you and reshape your beliefs to support it.

  • Break through mental roadblocks – Recognize outdated narratives and replace them with empowering truths

  • Strengthen daily momentum – Move beyond passive journaling into purposeful action, turning insights into real change.

Everyday Elevated

Life Worth Savoring

Everyday Elevated is the art of making the ordinary feel meaningful. It’s about intentional touches that shift your energy, add beauty to your surroundings, and remind you that your life is worth savoring—even in the smallest moments.

This isn’t about perfection or hustle. It’s a value that runs through everything we do — a reminder that even in ordinary moments, we can choose depth, clarity, and intention. We can live fully, right where we are, without needing to be fixed or reinvented.

Everyday Elevated is about making intentional choices — even in the most ordinary parts of life.

It’s about living with clarity, even when things feel messy.

Because life doesn’t need to be perfect to be meaningful.

It just needs to be yours — on your terms.

GIVE OUR PROPRIETARY PROCESS A TRY

Something in you knows it’s time.

Just show up for 3 days—and let your clarity unfold.

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